Emirates airlines and the Mauritius Tourism Promotion Authority (MTPA) will engage in an intensive marketing campaign next week to promote Mauritius tourism in the Middle East.

The Mauritian delegation, led by Tourism Minister Michael Sik Yuen, and MTPA Director Karl Mootoosamy, will visit the key markets of Riyadh, Jeddah, Doha, Kuwait, Abu Dhabi and Dubai from February 2 to 10, 2014.

Mauritius, a dream destination for travellers, is without any doubt a pearl in the Indian Ocean,” said Michael Sik Yuen.

The tourism minister added that choosing Mauritius as a holiday destination is an enriching experience, especially for travellers in quest of authenticity and a high quality product.

On his part, Orhan Abbas stated that Mauritius constitutes an important destination amidst Emirates’ global network.

We strongly believe in its potential and our regular increases in frequencies on this route, together with the introduction of a daily A380 service demonstrate that our promotion strategy is the right one and is bringing concrete results,” he added.

Dr Karl Mootoosamy said: The Middle East is a market of utmost importance for our tourism industry. With the support of Emirates airline and tour operators, the number of tourist arrivals is continuously increasing. We have doubled our efforts on the Middle East market and this year we are expecting an increase of 25% in terms of tourist arrivals. Our marketing campaigns will focus mainly on the island’s luxurious hotels, golf courses, spas and the main cultural attractions of the country.”

Orhan Abbas, Emirates’ Senior Vice President, Commercial Operations, Latin America, Central and Southern Africa, and Oomar Ramtoola, Emirates’ Manager for the Indian Ocean Islands, are the airline’s representatives who will accompany the Mauritian delegation.

Besides the airlines officials and tourism authorities, Mauritian tourism industry will be well-represented at the roadshow with Sun Resorts, Beachcomber Hotels, Veranda Leisure Hotels, St Régis Hotel, Attitude, Constance Hotels and Resorts, Le Preskil, Alyzée Resort, Mautourco, Luxe Voyages, SouthGate Voyages.

In each city, the joint delegation will conduct presentations highlighting the island’s attractions to the local travel trade and news media.

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