Samsung, which actually accounts 180 official retailers in Mauritius, named its new official distributor during a cocktail organized at La Cannelle, Domaine les Pailles.
The new distributor, HV International Ltd, who is already operational through its local subsidiary AURS & Co. Ltd, will allow Samsung to widen its distribution strategy and thus to reach more retailers across the island.
“This new initiative will allow us to get even closer to our customers. Our partnership with HV reflects our vision of expanding on the local market,” said Pamela Bhuruth-Ragoonathsing. She is Retail & Marketing Manager of Samsung Indian Ocean.
“Samsung wants to offer an international quality service,” she added. “Hence, the strategy of Samsung this year is to strengthen and to spread its market share.”
Samsung, one of the best technological companies worldwide, confirms its leadership position on the market and in the Indian Ocean region. The brand wants to increase its presence on the island and in the region.
“This allows us to meet the needs of our customers, in an even more proactive way. Samsung positions itself as being the reference in terms of service, choice and quality of products available on the market,” said Pamela Bhuruth-Ragoonathsing. “So, HV will have all the support of the Korean giant.”
“As users of Samsung products since several years, we are proud to become the official partner of a brand dedicated to innovation.” said Amit Shah, of HV Group and Managing Director AURS Co. Ltd.
And, he added, “we’ve been working in close collaboration with the Madagascar team for more than a year. Now our objective is to make sure that the retailers are supplied with the best from the brand and that the service is up to brand standard”.
About HV Group
Having as Directors Sanjeev and Roupesh Hematlal, the HV group is present on the local market but also in the region, notably in Madagascar where the company ensures the distribution of the Samsung brand that since 2013.
In the 70s, Hematlal Veljee begins its activities in the textile industry and haberdashery on the Malagasy market, where in 2001 the HV Group is founded in Mauritius under the initials of Hematlal Veljee.
The HV group has more than 1,000 employees in the region and is the representative of more than a hundred brands.
It has been classified among the Top 100 companies in Mauritius during the last 8 years.
Image (Company): (From left to right) Amit Shah Managing Director of AURS, Navin Peerthy Regional Director of Samsung IOI, and Roupesh Hematlal, CEO of HV Holdings Ltd.
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