The 26th edition of the All Africa Public Relations Association (APRA) conference will take place in Mauritius on May 28-30, 2014 at Le Meridien hotel in Pointe-aux-Piments under the theme ‘Advancing Africa’.

Though this conference, the participating delegates will get the opportunity to define a cohesive communication campaign for Africa.

Registration for the conference will be done on a first-come, first-serve basis and the event will be open to Mauritian participants.

Delegates and speakers from all over Africa, Europe, Asia and North America will attend the conference where diverse topics – such as PR & Ethics, Reputation Management: Critical to Success, Crisis & Security Communication,  PR Consulting in Africa: Shifting Gear, Digital Media: The Undisputable Future of Public Relations, Emerging Trends in Corporate Social Responsibility, The 10 Global Trends in PR, Driving Sponsorship: A Case Study of Football Sponsorship in Africa; and Managing Government Communication in Africa: Challenges & Opportunities – will be discussed.

Over 200 delegates and world-class speakers are awaited at this conference, including Paul Holmes, President and CEO of The Holmes Group; Loula Zaklama, former World President of the International Public Relations Association (IPRA);Jeremy Galbraith, CEO of Burson-Marsteller Europe, Middle East and Africa; Ian Riley, specialist marketing consultant to FIFA; Robyn de Villiers, Chairman and CEO of Burson-Marsteller Africa; Ayeni Adekunle, showbiz enthusiast, entertainment journalist/critic, consultant and entrepreneur; Muyiwa Afolabi, the Group CEO of Frontiers International Services Limited and a strategic thinker with world-class experience in value chain process management; and Donald Gwira, Head of Corporate Communications and CSR at Airtel Ghana, a professional with a strong background in project management, communications and public relations.

These professionals, speakers and delegates will attempt for the first time to develop a consistent communication initiative for the continent, ‘Campaign Africa’ therefore, it is important for African communication practitioners to attend it.

“The AUC commends APRA’s several initiatives at selling positive Africa and is happy to be associated with your organisation. The Commission looks forward to yet another fruitful conference in Mauritius,” the Deputy Chairperson of the African Union Commission, Erastus Mwencha said in a letter addressed to the APRA President, Peter Mutie.

It is to be noted that the African Union Commission (AUC) has been working closely with APRA since the staging of the APRA Summit held at the New Hall, African Union Headquarters, Addis Ababa in 2013 as part of the AU at 50 activities.

The Summit of Heads of Government of the African Union will be forwarded the outcome of the two-day conference’s deliberations for approval.

Image: These professionals, speakers and delegates will attempt for the first time to develop a consistent communication initiative for the continent under ‘Campaign Africa’.

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