What platform would be best suited to showcase their goods and services? Is a website mandatory or will Facebook prove to be more efficient? Small and medium business owners were invited today to attend a training workshop on the trends and best practices on the digital market.

The workshop was conducted at the Labourdonnais Hotel by Karla Solis Sanchez Drasdo, Marcom and Digital Lead at Microsoft Mexico. In charge of Microsoft’s B2B digital strategy, she also supports the marketing and communications efforts of the SME division.