In 2012 Twitter acquired Vine who was only a few months old. Following acquisition, the micro-blogging platform nurtured the app before presenting it to the world in January 2013.
Twitter and Vine: A Complementary Relationship
Today Vine has 40 Million users, a whopping figure that translates the big enthusiam towards the app which recently turned one. With a second thought, it is not surprising since wildly popular Twitter is raising the mobile app under its wings.
Success: Creativity and Simplicity
A couple of months after hitting general availability in 2013, Vine made it as the most downloaded app on iOS. Today the vide-sharing app is among the top downloads across different platforms.
“Like tweets, the brevity of videos on Vine (six seconds or less) inspires creativity, ” Twitter said when it launched Vine last year.
Vine`s success indeed lies in the fact that it strikes the perfect balance between simplicity and creativity.
“It’s a new medium; it’s incredibly easy to produce videos with Vine, and I think that’s not necessarily been available to everyone in the past,” Colin Kroll one of the co-founders of the platform explained during an interview with the Telegraph.
Source: The Telegraph, Mashable
Credit image: The Telegraph