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Tag "Africa Public Relations Association"

[PR ExpertSpeak] Jeremy Galbraith: Mauritius has succeeded in establishing a great country image

Jeremy Galbraith, the CEO of globally renowned PR firm Burson-Marsteller for the Europe, Middle East and Africa regions, spoke to AfricaMoney on the sidelines of the Africa Public Relations Association (APRA) Summit held in Mauritius. He noted that the island economy has succeeded in branding itself with a great country image as a must-visit tourist destination. However, he went on to caution that the tourism market is a tough and

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