In an exclusive interview with Bloomberg, Lee Young Hee, the executive vice president of Samsung’s mobile business fleshed out details of the company’s next flagship smartphone and the eagerly awaited Galaxy Gear.
Samsung ready to crush Apple
The tech tycoon will likely debut its iris-scanning Galaxy S5 in a few months along with the new Galaxy Gear. The device will be paired with the Android powered smartphone.
“When we release our S5 device, you can also expect a Gear successor with more advanced functions, and the bulky design will also be improved,” Lee said to Bloomberg in reply to mounting criticisms on the smartwatch.
During the last few years, Samsung has significantly ramped up on the world stage while Apple, its direct competitor, has been running out of steam since Jobs’ departure. Currently, one out of three smartphones sold worldwidebears the South-Korean company’s stamp. If Samsung pushes the cutting-edge iris recognition technology on the market, it will be a knockout blow for Apple which might see sales of iPhone 5s dive as iris-scanning technology is believed by experts to be more secure and cheaper than the fingerprint sensor.
Design: ‘Back to Basics’
Lee admitted that the S4 design has not stimulated much excitement due to similarities with its predecessor, the S3. However the next Samsung Galaxy smartphone will be packed differently, by going “back to basics”, he added. According to rumors mill which continue to churn, the S5 will be molded in a metal frame, rather than a plastic material like its ancestors were.
Release date: Coming Soon
Till now the release date is simple speculation but many hope that Samsung will wrap upthe devices by the Mobile World Congress to be held in Barcelona next February while worldwide shipment of the smartphone should start in April.
Whether iris-scanning technology will be embedded into Samsung Galaxy S5 remains today’s big question. What do you think? Are you ready to see eye-to-eye with Samsung, or prefer to wait for expert verdict on the real deal?