The island nation is going all out to court the prosperous Middle-East economy through a labour agreement signed yesterday to regulate Mauritian workforce in the country road as well as a roadshow held in Qatar recently to promote the island’s tourism industry.
The labour agreement was signed in Doha yesterday by Qatar’s labour minister Dr. Abdullah bin Saleh Al Khulaifi and his counterpart in Mauritius, Shakeel Ahmed Yousuf Abdul Razack Mohamed.
Also, Mauritius recently held a roadshow in Qatar to promote the island economy as a preferred tourist destination for Arab travelers.
Tourism minister Michael Sik Yuen, together with representatives of the Mauritius Tourism Promotion Authority (MTPA) including director Karl Mootoosamy, and local tourism stakeholders such as Sun Resorts, Lux* Island Resorts, Beachcomber Hotels and Heritage Resorts, among others visited Qatar for the roadshow.
MTPA made presentations to tour operators, travel agencies and the media to display the diversified product portfolio that Mauritius is offering to Arab travelers such as luxurious hotels and spas, authentic Mauritian culture and cuisine, water sports and golf, among others.
During the presentations, the MTPA put emphasis on the fact that Mauritius has won the World Travel award for ‘Best destination for Wedding and Honeymoon.’
Michael Sik Yuen explained that 2013 saw an impressive growth of Middle East tourist arrivals by 50 per cent to 12,000 tourist arrivals and that the Middle East market offers vast potential as source market for Mauritian tourism.
Consequently, with a focused marketing campaign underway, an additional 25 per cent footfalls can be expected from the Middle East in terms of tourist arrivals in 2014.
As people living in Arabic countries travel and spend a lot, Mauritius sees Arabic countries as a promising market which can help to boost the Mauritian economy with additional tourist arrivals.
Six big cities of the Gulf, namely Riyadh, Jeddah, Doha, Kuwait, Abu Dhabi and Dubai have been targeted for the promotional campaign as from February 1, 2014 until February 11, 2014.
Dubai is being targeted today and will see the promotional campaign draw to a close tomorrow.
Extra promotional campaigns such as educational tours, press trips and shooting of films are planned by the MTPA in the coming months.
Image (via Gulf Times): Mauritius and Qatar are revisiting their economic ties on several fronts, straddling both human resources and tourism.
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