Mauritius has been chosen to host the 2014 edition of the African Public Relations Association (APRA) conference slated from 27th to 31st May.

This conference is expected to attract over 500 delegates and speakers from all over Africa, Europe, Asia and North America, and will be held at the Le Meridien Hotel, Pointe aux Piments.

For the first time in history, there is an attempt to evolve a cohesive communication initiative titled ‘Campaign Africa’ for the continent, thus making the event a must-attend for any discerning communication practitioner in Africa.

‘Advancing Africa’ is the theme selected for the 2014 edition, endorsed by the African Union Commission (AUC).

“The AUC commends APRA’s several initiatives at selling positive Africa and is happy to be associated with your organization,” said the Deputy Chairperson of the African Union Commission, Erastus Mwencha, in a letter addressed to the APRA President, Peter Mutie.

“The Commission looks forward to yet another fruitful conference in Mauritius,” Erastus Mwencha added.

The African Public Relations Association (APRA) in 2013 began a new strategic partnership with the African Union Commission (AUC) when for the first time its annual conference was held at its Addis Ababa headquarters.

The conference will deal with various topics such as Corporate Communication & Social Responsibility as tools of Reputation Management, The Role of Financial Public Relations and Investor Relations in Advancing Africa, Examining Government Communication in Africa’s quest for progressing Democracy, Making Business Sense of the Indo/Sino African Drive, Personal Image Branding & International Business Etiquettes, and Thinking Green, among others.

Following the conference, the outcome is expected to be forwarded to The Summit of Heads of Government of the African Union for ratification.

In addition, the conference will also witness the inaugural APRA Pyramid Awards for Professional Excellence and Outstanding Leadership.

The Professional Excellence category is strictly in recognition of professional work, while the Outstanding Leadership category will be presented to deserving recipients nominated by members, who through their activities, have projected Africa in a positive light.

Some of the award categories include Most Outstanding PR Campaign of the year, Most Outstanding PR Company of the year and Most Outstanding PR Practitioner of the year.

Image (AFAPR): For the first time in history, there is an attempt to evolve a cohesive communication initiative titled ‘Campaign Africa’ for the continent, thus making the event a must-attend for any discerning communication practitioner in Africa.

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