Mauritius hospitality major Lux* Resorts distinguished itself at the Chinese Tourist Welcome Awards 2014 by winning the Gold Award for Services.

The accolades were awarded by the China Outbound Tourism Research Institute (COTRI) during the China Outbound, Travel & Tourism Market exhibition, which took place in Beijing over 3 days, starting April 9, 2014.

The ceremony, which was chaired by the COTRI Director Professor Wolfgang Georg Arlt, recognized the efforts put in by the group over the last few years to better respond to the expectations of its Chinese guests.

Furthermore, Julian Hagger, Chief Sales & Marketing Officer of Lux* Resorts, dedicated this award to all the teams of Lux* Resorts and added that “our hotels are welcoming more and more Chinese tourists and, over time we have learnt a lot about their expectations and their culture”.

“The fact that Chinese tourists know and appreciate our products shows us that we are on the right track,” he noted.

Moreover, the hotel group even set up a new service titled the ‘TIE XIN’, which means ‘Close to the Heart’, with the aim of welcoming Asian travelers from the Mainland in an optimal way.

Besides, Chinese tourists who choose to live in one of the Lux* Resorts chain of hotels, benefit from personalized services assured by a team specially trained for this market.

“They appreciate the customized services which are offered to them, because it makes them feel at home,” Julian Hagger said.

This includes: personalised welcome letters prior to the guest arrival, welcome by Chinese speaking team members, Chinese collateral in room and in all outlets, daily Chinese newspapers, weekly activities program in Chinese, tailored tea set in the room, Chinese TV channel and movies, tailored excursions with Chinese speaking guides, Chinese books in the library, Chinese games such as Chinese chess and mahjong, Chinese breakfast and food selection in the East (Asian) restaurant, among other special touches.

“We aspire that our hotels become the preferred hotels for Chinese travelers,” Hagger added.

Mauritius welcomed 41,913 Chinese tourists in 2013 as against 20,885 in 2012, which represents a 100.7% increase. Further, in the year to date from January to March, the island economy has received 18,034 visitors from China, up 93.4% compared to the corresponding period last year. Also, according to estimates from the Tourism Ministry, Mauritius expects to close the year with at least 60,000 Chinese tourists for 2014.

Further, it is important to note that the Chinese market is the fastest growing tourist market in the world. In 2013, 97 million Chinese tourists went abroad; they are also the world’s biggest-spending travelers, likely to have topped the 2012 record of US$102 billion spent abroad.

COTRI is a leading worldwide independent research institute for analysis, consulting and quality assessment with a head office in Germany, and a significant presence in China working with the Chinese Outbound Tourism market.

The institute annually awards the crème de la crème of foreign suppliers of travel services to the Chinese market in the following seven categories: Innovation, Internet/Media, Service Quality, Marketing, Social Media Marketing and Retail and Overall Performance.

Image (Company): COTRI, a leading worldwide independent research institute for analysis, consulting and quality assessment, recognized the efforts put in by the Mauritius hospitality major over the last few years to better respond to the expectations of its Chinese guests.

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