Africa Brand Summit (ABS) will hold a two-day meeting starting March 13 in Nairobi, Kenya, on the theme of strategic branding for sustainable development. An estimated 150-200 delegates drawn from Kenya, Uganda, Tanzania, Ethiopia and Southern Sudan are expected.

The purpose of the summit, hosted by the Sullivan Marketing Limited, is to offer a platform for intellectual inquiry and innovative sharing to thought leaders from public and private sectors on how branding can drive the future of sustainable development in Sub-Saharan Africa and beyond.

Further, the summit, which is targeted at a niche audience of influential change agent, seeks to provide a common ground for corporate, government, nonprofit, media and academia leaders for discussions around branding and sustainable development.

Representatives from all these spheres are expected to share their experiences and provide insights that will shape the future of private-public partnerships and participation.

Rather than seeking quick-fix solutions, ABS is focused on strategic and sustainable solutions to sustainability branding.

“At Sullivan Marketing, we believe strong branding principles used strategically and applied intentionally are more likely to sustainably solve the needs of our societies,” said Levis Maina, CEO of Sullivan Marketing that is hosting ABS.

In order to accomplish this, Africa Brand Summit finds itself engaging more in questioning, dialogue, and conversations than answers.

For the brain storming session, ABS has selected several delegates from diverse sectors across multiple countries within and outside Africa.

Some speakers who will be present at the congress are: Sanda Ojiambo, Head of Corporate Responsibility, Safaricom (best known for its M-pesa offering in Kenya), Farzana Khubchandani, Head of Marketing, Google, Kenya; Patricia Kingori, Corporate Marketing Business Lead, Samsung Electronics, East Africa; Kwame Owino, CEO, Institute of Economic Affairs, Kenya; and Erik Heden, founder and CEO, Sustainable Brands Insight,Sweden.

Image (via Africa Brand Summit): An estimated 150-200 delegates drawn from Kenya, Uganda, Tanzania, Ethiopia and Southern Sudan are expected to attend the two-day summit starting March 13, 2014.

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